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That stimulates me to think of the rest of it.

Is it cooking or is it baking? Can we get an inside luck at one of those games? I'll use one of the references I made earlier. Well, that's that's Cypercal so, from the Trivia side of things, because I think I think you're right. And I would say yes, based on those two yeah, here's the big here's the big finding and we've been thrilled by it. Everything that we is in that document was demographically charged and all the learnings that came from it.

Trivial pursuit. Thanks for the vine. And and nuance is incredibly important thing. I and I'll refer you to one game I was I have to drive home in the rain in Los Angeles through a canyon. Sure, social media might be the downfall of us all, but there's plenty of good out there, too. So that teammate interaction, that's part of social gaming and that's that's my focus, is social gaming. How's it going to get produced? That got time on their hands, the retiring like crazy and nobody selling the many. That would be amazing. hershey company candy wykoff scott lancaster cremes soft wbal around We produced a TV show together and that was the start of producing a lot of things together and Dick we became personal friends and he be he was a mentor and a and a partner and and Dick Clark was smarter than almost anybody in entertainment that I've ever met. It was in one of the additions of taboo many years ago. So that's just a another nice element to it, I think. I agree with you. The axiom then was big game companies act like gangsters, garage inventors act like process who's it's a match made in heaven. And if you're going to do if you're going to deal with Trivia, if you're going to ask people to remember things, then why not give them the added benefit of additional memory power? So, in essence, this is a tool that really everyone needs, or at least one of your games that they can get that practice back with interacting with other people. And is there a super surprising piece of feedback that you've gotten from a player, whether it was for a specific game or just like generally and games that you've tested? They have a great selection of unique candies.more, Received the chocolate and caramel dipped pretzels, bear claw and chocolate dipped sour keys as a gift. I didn't think that was a business model that worked and I saw there were plenty of people way more experienced who should be doing it, and so I let them. He said I'll take it. Dick was a really smart guy, so he's number one. How I have been starting as asking people for their elevator pitch, but I feel like you've got such an established history already that surely people have played at least some of your games. So you know it is. He was open to it, he was fascinated by it and while we were while I was at his home, walking around, you know, many acres out in the country. Here I'm at my house, my buddies at another house, my wife's friend is that another house. When I when we started, the big companies were JC penny and sears and and Kmart and toys R us. If you're a fan of this episode, go ahead and hit that follow button. Other Games we've done is joint ventures. So I walk back into the guy from Milton Bradley. I've read this report and think that this information is so fascinating we need to follow it. How did that never occurred? I need to rewrite it, and then the next one got to paragraph six and then they got lost. A boom zoom and even more generally, just a good zoom game experience. Yeah, sure, I'll tell you that. That's battastic. | By Sugarox. Well, I my my problem is that I am by nature a smartass and I have never hesitated to let that side of me show through in Games. All these years later I got around to what is now boom again. Let's let's see if I can alter the ingredients. And that's what started this. People are loving it and now you've got to go at it and you have your biggest decision to your self. From connecting with fans at live shows to being more vulnerable in songwriting, things aren't SO bad. Ip, by the way, was a term that didn't exist then. What is the value that you're getting for your money? Where did the idea of this come from, because this is going to lead us into a bunch of different places. So you got to really be selected and periodically put in that answer. Yeah, it was. We Are we have released ourselves. Put It in the game.

How does this get sold at retail? They're tongue in cheek.

He writes columns and Connoisseur magazine and is a photographer with works hanging in galleries and museums from Japan to Mexico, in many, many places.

Actually, I'm here's a question from I believe this was in the news and they and the question is who was older, Elizabeth the second when she became queen or Freddie Mercury when he became queen? But this time I really relied on the pup pop culture leanings and background of baby boomers and that became the impetus to build this game and to build it the way we built it. It's an essay tale, like you're saying. So we kept testing. This doesn't meet you know, I a a an important role for us. Just pointed out this is but it was. It kills me when I see another game that I like slap my head and go, how did that escape me? We gave them the rights to produce just the board game. The Game Business, the Board Game Business, had no experience selling things to adults. Pineapple Galore Tamalitoz Pineapple flavor candy pillow filled with chili, lime and sea salt, Colored with Annatto, Spirulina Extract and Turmeric Oleoresin, Individual Pineapple Galore Tamalitoz, Five Pack Pineapple Galore Tamalitoz, 2021 Tamalitoz | All Rights Reserved. Now I'm down with the the lame joke as well as you.

And it hit and it went out of control. It's a volkswagon beetle. PICTIONARY got knocked off.

And and that was you know, it wasn't just me who didn't get it. So they got to set her rooms. Yeah, let me.

Okay, we'll set will set you up for success with this one, because it's it's pretty bad. What do we need in perceived value? And he hates social media even as it's brought him tons of new fans and millions of new listens. And by the way, we don't like the price. We should get in it. Will Wood isn't like most musical artists. But how many companies can exist selling fifty two pieces of paper in a box? And I had a list and I walked in the House and to deflect my wife from killing me upon my entry, I turned to everybody and said tell me ten things about the battle of the bulge, and they all started yelling out snow, Panzers, Germans, you know, yeah, patent, and they said what are we doing, Brian? As always, you can send me a message Joey at good people, cool thingscom. We all didn't get it. So I take the colony says, listen, I just want you to now.

It's a boomer culture trivia game. I now I replenish my hand.

Thank you so much for coming on and chatting all about board games and creating, and I hope you've inspired at least one person to create something fantastic that makes you slap your head and wish you did it too. Sure you know they brought out a group, brought out winning not no, they I'm trying to remember the name of it now. So I began designing games that had nothing to do with Trivia and as a business guy, I would meet with the you know these. So I made based on what I knew was in different companies current lines and what their needs were for the next year. I'm a huge fan of wordplay one of my favorite articles I've ever written is about the O. Henry Pun-Off in Austin. Sure. We're talking about all of that and more in this episode.

Boom Againcom and and you'll end and I'm there too, so they can find me, but better to find the game. He's got he's got photography across the world. In this episode, Kate shares some of her top stories from her American Idol experience, some of the worst experiences in her life, her top tips for building a successful music brand, and why it's important to always give your all in any situation. I want to have you thrilled that you got ten, angry, that you got seven, happy that you've got nine, annoyed that you got for I watch you on an emotional roller coaster. So I was, I've been in the case of boom again. That that in fact, that emotional component to games is incredibly important and no one realizes it. I've had grains that I thought were okay that made it modestly. He writes songs about topics most people overlook, like the life of a mouse that's been trapped.

I just need to touch on that taboo buzzer. It's one player as a taboo and the other one has a Mickey Mass Button that goes Oh boy, I'll have to send you. I'll give you mine. Two major players, one season one way, one season another. It relative affluence.

And you're not really selling it. But if you did ten out of ten on every single card for an hour, it's a flat line. Absolutely, and if people want to pick up a copy of boom again or learn more about you, where can they find you? Love sharing it with people. A Gi could put in his backpack and take a deck of cards off to war and they remained, you know, card players. If you make something too silly, that the competitive ones aren't happy, if you make something too competitive, than casual gamers aren't necessarily satisfied. What next? So the question is, how do you how do you sell it? To this generation because they figure you're not coming back. I assume that was because of his work, as it's an internationally famous entertainer, and it wasn't. But you know, we learned history and I know it was General Patton and it and it was panzers and and it was snow. We're just not interested right now. It's a boom againcom boom again. I went out and did a market research port and had that done and read it, read it again and thought, Gee, you know, I think the big game companies don't really understand what's going on with trivial pursuit. So I had purposely stayed away from Trivia.

It had a you could switch between sounds. My very first I got into this business because I was a good trivial pursued player and friends of mindset, your creative you could probably make a game and I thought, well, that's interesting, but I was a real estate developer, I was in business, so I did what a business guy does. I came across a tomb stone and I said what is this, and it was a tombstone from the cemetery that had been desecrated by the Nazis where his father had been, had been buried, and the Hungarian government sent it to him as a gift. So know I am and I loved you. You know who Abbott and Costello are.

That's how I wound up doing business with all of these companies. He says rose. A just a chance to throw back experience like playing a game. That's what I like to hear. I'M gonna I'm gonna let you leave. Put them both together and you've got some MAGIC. We actually have one. So it's it's really a mix between the two I like. But in the end the contract issues were worked out in what was a fair way. I like that. If you got to be willing to swing and this and that happens and and frankly I still think a couple of my very best games ever never got license, never got built, never appeared anywhere. Pineapple Galore Tamalitoz mixes your dream vacation to Hawaii with a Spring Break moment of absolute indulgence and packs it into an un assuming candy pillow. See, I laid those down and said metal teeth serving as pants closer. It speaks to being surprised that there's a depth to someone you never thought would be there, and that would be Marcel Marceau. You know, eighty million people all born, you know, and from nineteen forty five, one thousand nine hundred and sixty four roughly, and they've got all the money in the world. Well, two are really famous and one should be more things. What was the name of it? I'm thinking of the last time I played in it was there's one person in particular that probably was on an actual roller coaster because they were doing and they were God nuts. So I feel like you asked. Is it? So we said, but there's Zoomi there zooming with their children, their grandchildren, they're seeing each other, they're having a drink night.

So I'd hear her negatives, but by filtering them we learned a lot. One of my learnings was trivia is for a lot of people that's an sat test and if you and if you want to do that, you know there's trivial pursuit, there's hard trivial games. That's right. This is what works and this is what doesn't.

Thank you to all of the guests who have been on good people cool things to check out all the old episodes. There's an art to building a product that people want. The interest rate, the prime interest rate, is over eighteen percent. But it depends on circumstance. I have the chance to stay at his home out outside Paris and he was he could not understand that I'm taking him to do something, that we're going to put a suit on him with little metallic balls in the computers going to watch where those balls go and we will permanently, forever have his motions and someday they may be dressed like a like a grizzly bear, but they'll be his motions. Okay, it it varies often. Yes, two little old guys are sitting and talking and he says that restaurant the other night was fantastic. It's no longer tough to get in when you've already had success. I will I will count it. What else goes into that recipe? So we were predisposed to play games. Love it. So, naturally, Annalisa was a great host for a show like Goodniks, which explores the journey and meaning of doing good in the world. I don't want to be stupid, but I really don't care if I'm on a team of imbeciles. I know I'm in trouble. What's going on with this and the game business in general? I think the game needs to be simple. That was never our plan. You are really engaged with people on an easy level and not just ask him, how are you holding up? The buzzer my the first Buzzer when I created the game, the first Buzzer was made from my garage door opener and and what we done covered very quickly, is people were using it to silence their children, to stop an argument with another player. So how did you kind of find that balance of like, okay, this is stuff that they know, but it's also not the simplest that everyone would know it, but a large majority of people would. So when you'll Zipper, I get one point for each one of those cards I used. We're talking food puns, the cooking utensils you need for your kitchen essentials, and how motherhood can open up more creative thinking. It's a closed society. Here's a game that is has a very wide but not very deep knowledge base, sort of like a liberal arts education, and it strikes this enormous generation at just the right moment when they want to stay home. What was he says. There's the science of cost engineering, there's a science of demographics. Are you answered one of my questions just with that of can people under roughly fifty five years old still enjoy this game?

I mean that's what they grew up with. Now that I mean it's as the legitimate question. It's a great game. Once the you know, once I had a perception of what I thought the game should feel like and I learned what a game should engineer, in other words, what's it going to cost? It was not lineal and it was a very hard thing to do because I was in business with my brother and we were we had a property and maybe this was a serious business and that's what we were trained to do. And and on the radio there there the news is talking about Ronald Reagan at it some remembrance of D Day from World War Two, and I thought, gi, I remember a lot about d day.

It just felt good and you suddenly felt here's this box full of cards and there's the there's little thing, a little easel to hold the cards, and there's this Buzzer, this this toy attic, this piece of toy that just add so much and you never felt like you got ripped off, because you did. All Right, now, I'm inspired.

What's on second? You're getting the chance to interact like you were young. I we use that on our other podcast, parks and wrecked, for buzzing in on Trivia. I don't know. He was already older.

Go ahead, try our little Pineapple flavor candy pillow and give yourself that moment of flavor fabulous your tastebuds deserve. ha ha ha.

But then came the work. And suddenly I'm going off in a direction saying I think there's a I think there's an entertainment product, I think there's an opportunity. She's so negative, she's so unpleasant, she's such a miserable human being, and I said because when she doesn't have a laundry list of complaints, we've succeeded.

I I went to France and I very early on went out to motion capture Marcel Marceau. Well, it's, I've always said, what I do, because I focus on social interaction Games, party games. People, good people, cool things is produced in Austin, Texas. He knew who went to push and went to not when to be pleasant with even though you were steaming, who was going to be valuable in the future, what mattered and what didn't. You saw Djanga. So I'm about to try to find examples and I'll use this one in my game taboo. It's you got to be a pro. She performed one of Richie's songs during Season 19 of American Idol and she's kept the good times going since then.

Who Do you sell it to? Yeah, that and that's what we have here. We did the things we needed to do before we ever showed it to a company. Yeah, there's been a few. It was hard to get to the first company. You know what? Well, the next week I have the VP from Milton Bradley at my office and I'm showing them something totally different and I get interrupted by an assistant who says can you come out of here please, which I'm going you're interrupting this, and she says the guy from Parker brothers is on the phone.

I've got one right, I'll get in so much trouble here. Brians latest game, Boom Again, targets a totally underserved market: Boomers, or people born between 1946 and 1964. What's the Paprica or the that's going to say slantra, but I feel like that turns a lot of people off. It's the flower, the flower with the thorns. I mean I want to say Folkswagen Beetle, but that seems to see and that's the answer.

So my question for your team is, okay, name the person on third base. It is a it is self published. So, in essence, since we're all, I would say all of our social skills have gotten rusty, are over the past year and a half during the panic. Marc Dubavoy is a Jewish guy from Mexico City, not particularly religious, speaks six languages, plays Flamenco Guitar, plays Jazz Piano, has a Ph d in nuclear physics. You keep the inventory. Did you have visions for all of these other Games too, or did that come after they were like, okay, we need more? So we basically said, well, wait to say let's let's let's redesign the game let's just alter the play pattern a little and give everybody rules and and directions on how to play it on zoom and it took off. Plan on having a big inventory, but if we don't take it, it's your problem, not ours. Good after it today. So so we had a very unusual relationship with the game companies, and there is nothing that makes it easier than success. So four years ago I began to to break through, saying the same demographic target that launched all of my games and that's supported trivial pursuit was currently being ignored and it was this enormous baby boom generation. I don't know. If I ask you things, for the things we talked category, what was the name of the Jetson's dog and where did George Walk? So you've kind of been touching on this throughout.

Its that instant when flavors come together and explode in your mouth. So I think mark is one of the most interesting people I will ever know. There's a lot of singing group saying excellent that, but but there's also those the little sparks, the little things that disappeared somewhere back in your brain and that you forgot were there, and you sort of noodle around a going you know, I got a hunch it might be a volkswagon beetle, and I like it that it takes you back to a time before of before the Internet, being like Oh, I can just easily look that up real quick, like making you think about that and where you you wouldn't have the answer right away back correct when you were doing that. That's as high as it can be. The jets of the Jetson's dog was astro pastor our, yes, and they walked them on the treadmill outside the spaceships. So that's a that's a question you didn't get right, but you're not feeling bad because at the end you sort of slap your forehead and said of course, of course, yes, and now I need to go down to Jetson's rabbit hole. I love that one. It's a tougher environment than it was early on. If you like to get in touch with good people cool things, you can do so via facebook, twitter or in Instagram at GPCT podcast. Love it well, Brian, thank you again for taking the time to chat. Were talking about how you (yes, YOU) can change the world on a more day-to-day and less epic scale and why the next generation is bringing us a ton of hope.

Will tell you when, if and when we need more. And the guy is sitting there. We built a game aimed baby booms and what we're hearing from the from from our players all over the country is I played with my kids. And was the plan when you were developing this initial game? I gave it first to Parker brothers, showed it to them, left it with them and that you know they're going to think about a review and call me the like in a week. Okay, I'll buye a receding hairline. You've got it intact. It's postwar. You get to the mid S and we discover sex and run and drugs and rock and roll and we're no longer playing board games. That helps more people here the show. And Baby boomers know this answer. I'll allow it. Nobody's got any money. I said it's my next game, and that turned out to be outburst. Is it art or is it science? You've heard.

On this episode, Brian Talks about the key to making a successful board game, whether it's art or science, might be a little bit of a combination of both, and why he calls them social lubricators his games, which come in very handy after I don't know about you, but my post pandemic social interactions have not been the smoothest, so I appreciate any kind of social lubricant that I can get to help me through it. Yet it is as a game designer, my goal is to get people to do something they don't do every day and yet have fun in the process. Baby boomers are making money. But once you have the game idea and you can you can take a game that you've created, if you want to walk us through this. And I learned the following the baby boom was the biggest generation at that point ever and it grew up play. We love giving people authentic OMG candy moments. Marie is a self-taught cook who's been featured in Bon Apetit, Food & Wine, and The Rachael Ray Show, among others. You know where they visit and after six weeks, forget six months, after six weeks, I know enough about your children. It's a fun piece of business, but it's that little tonality that's supposed to give you a wink and not offend anybody. We've written somewhere around six thousand outburst topics, because the game is, you know, it's just been around so long and we keep trying to keep it for us.

If you ask me to day of the other positions, I don't know if I could day them. Adding a business to Yelp is always free. It was the same game, it just it just had a different name.

As always, thank you for listening and have a wonderful day. Dick Clark and I met after my first game.

We found out what wasn't working.

You don't want to be repetitive to what another game is.

Never offended that you don't. So I you know, the cuman that that is necessary to board game success.

It's quality, it's pricy, it's not just posable and that was something baby boomers expected. Yeah, and well then, and that's like asking it.

You'll enjoy it. But what else goes into the success?

Yet, much like Brians other games, Boom Again focuses on building up a social lubricant for players in other words, even if you dont know the answer, youre still having a fun time participating and interacting with your friends, family, or random strangers you like to play board games with. It's great and and that's so so factor that in as well. I played with my whole family. Know I joey. Yeah, I agree. He's older, he's can't be Jesus. Hes the mind behind gems like Taboo, Outburst, and Super Scattergories and has provided countless hours of entertainment for millions of people across the world. Let me give you a little bit of background, because it'll explain how boom again happened. So those were the elements that came together to say this is how we're going to build the game. So for your top three, who are the top three most interesting famous people that you've ever met? At this point, at all these years later, we recently were reviewing it. So what are the activities? And then it went from being the big game companies telling the toy buyer here, you're going to take these toys as here and we're going to advertise them to the company saying we're going to take one and we're not going to keep it in inventory. In one thousand nine hundred and eighty five is reported to have sold over twenty million games in one year. One word - LOVE!more, cream, so my review is solely about the confectionary side of things. So I'm yeah, I'm not sure. You may not recognize Brian Herschs name, but youve most certainly played one (or several) of his board games. You can also always shoot me a message, Joey, at good people cool thingscom. So our goal is always how do we balance those two elements? Yea, was you know, that was a pivot. Everyone's in different places and I've got four different people singing, singing badly, at the same time and everyone else is just laughing.

So I'm finding out all this stuff about Marcel Mar so and it turns out he's a legion of Honor winner. There's a lot to this business and once we got there, once we had a success, it became now I understand the recipe. And you can't test play with your friends and family. Plus knowing that you don't want to be too hard.

But we always like to wrap up with the top three, and your ample experience with Board Games has introduced you to many different celebrities over the years as well. There's the science and some understanding the market place. So we wanted for less, so cheapen the game, as these are the rules of the road. And those elements were the keys. I love that he's my friend and not doesn't quite fit your most famous, but most interesting for sure. What's on fence? What makes you feel good about the money you spent to have this play experience, and and and that's critical factor. Some feedback is useful. If you do make it too hard, then it's not a fun game to play. It's a perfect experience.

Got It. Sometimes it's ninety percent perspiration, sometimes it's ninety percent inspiration. It's like that painting at the museum that's a great big red canvas with a black circle and it's sold for seven million dollars. It's way more fun than the merry go round. Oh my God. So yes, I have harder questions and thoughtful questions, and our goal is to make people saying.

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