Usually when this happens, it means that what Ive shared on (prospect issue) is not a priority right now. The CTA is also low pressure. Simple lines like voicemail follow up, send more emails, or just tough are good, or you can go for something relevant to their job, pains, or goals.
Sometimes the best thing for your sales success and prospects who might buy some time in the future (or even never) is to confirm that its time to stop email efforts. Problem/insight based on that observation. 
[YOUR COMPANY] works with [PROSPECT ROLE] like yourself to [ACHIEVABLE GOAL]. You can read it here (insert url).
We have a service that we think can really help (prospect company name). I have some insight that should be valuable to you.
(Prospect company name) is on my radar because weve helped a lot of companies in (prospect industry) with (specific issue). When are you available for a quick call? Plus, it includes a GIF to give them a break from all that text. If thats something youd like to see happen at (prospect company name), I have some ideas that can help immediately. Because I work so much within (prospect industry), I constantly follow industry news. Other companies like yours leverage (your product) to further increase success (relevant benefit such as money saved, revenue-added or productivity increased). If it is, Ill call it quits. Nows now the best timing for you. Call to action - invitation to learn more, meeting request, etc. Thanks, Justin. We at (your company name) are already working with hundreds of organizations such as (happy customer company names 1, 2 and 3) to improve (specific issue) by (brief description of what your company does). You can expect two parts to our demo the first is a conversation to help me understand what you hope (your product, your company, or you) can help with and your strategy and goals. I thought you might like this piece on a similar topic: (link to story with a tie to your solution). Would that warrant a quick zoom? But could you message me to let me know you received the email below? Knowing when to call it quits is an important life skill. Also, in case, you need some inspiration, here's a video from [YOUR CUSTOMER]. Why it works: Short, includes social proof, and promises value from using your solution. It also gives you an excuse to check in a few days later to see if the resource you shared was useful. yawn. Could this improve your reps' workflows? While Im familiar with your company, you might not be as familiar with (your company name). Congratulations on [PROSPECTS COMPANY ANNOUNCEMENT]. Let me know if you and your team are interested in more help. (embedded meeting calendar url).
Id love to share some helpful best practices. This one starts two weeks after the last contact. I get it. Would you mind sharing your biggest challenge today with 1 click? If your marketing is on point, you should also have a steady stream of inbound leads to prospect to. In this case, with a referral from a mutual connection. If youre open to that, when is the best time we can chat for 15 minutes this afternoon or tomorrow morning? I enjoyed our conversation about (prospect issue and how your solution addresses it). Ill keep this short and concise so the 28 seconds to read it is worth your time. Did you get a chance to check out (specific part of the event)? Were always trying to improve, and Id really appreciate your feedback.
Ideally, under 100 words as anything longer may not get read. Ive reached out a few times now without a reply. Tired of not getting a response to your sales prospecting emails? If, however, you prefer to write something a bit longer, here are a few approaches that work for us. If you say its OK, Ill touch base in two months to update you on whats new. Not trying to jam your inbox, only streamline it. You must think I'm pretty annoying right now. [PROSPECT RESPONSIBILITY] is not a simple task, especially with [CHALLENGING INDUSTRY DEVELOPMENTS] or [PROSPECT COMPANYS RECENT STRATEGIC ACTION]. I know I haven't heard from you and times are extremely busy, but would you be willing to give me 15-20 minutes to talk and Ill pay for your lunch? Make it easier for them to respond and book meetings by using Mixmax to share your availability and in-email polls and surveys. If youre hiring [EMPLOYEE ROLES] as a result, you may be experiencing [CHALLENGE] and Id love your take on how [YOUR SOLUTION] could solve that. Im hoping to set up a call to introduce (your company name). Success rates are much higher when the sale starts with a referral. Who doesnt want a free lunch? Certain email rules hold true regardless of the industry or audience. Please let me know what time is good for a 15-minute chat in the next three days. Only one question (more risks overloading them). Use Mixmax customizable multi-channel sequences to send emails, LinkedIn messages, and create tasks, as well as track email opens so you can follow up with precision. Bear in mind that sales prospecting email templates can lose their effectiveness if overused, but if you know the building blocks of an effective email, and why youre reaching out, you can switch out elements to keep it fresh, Heres the email framework recommended by Will Allred, co-founder of Lavender. Thats why Ive included a couple of case studies from (happy customer company names 1 and 2) that you can check out when you have more time. Let me know if I should stop. Are you at (prospect company name) challenged with (specific issue)? Not any more.
Would you be up for a call to talk about how you handle these things and how we might be able to help you maximize those efforts?
To use these templates, just select the text, copy and paste it. Just let me know if youre still interested. A strategy weve seen success with is (your key solution), and based on what I know about your business, here are a few ways you could put it into action and see the same success: That probably sounds similar to challenges you face. Before, you could blast off a quick product summary and ask for a meeting. Heres a sales email template that works well for us when potential customers sign up for a webinar: Since you signed up for our [WEBINAR], Im guessing you, like other [PROSPECTS JOB TITLE] in [PROSPECTS INDUSTRY], struggle to [PAIN]. Not to sound [JOKE REFERENCING PROSPECTS PUBLICATION OR POST], but would you be interested in learning more? Other companies such as (happy customer company name 1 and 2) have found that (our solution) has been a successful solution. Always deliver value, keep it short and to the point, and include an eye-catching subject line and preview sentence. As Will Allred says, 70% of emails we see going out at Lavender are written at or beyond 10th-grade reading level. Id like to learn how you currently handle (specific issue) and show you what weve been doing to help companies like yours. To elicit a different response, you need to do things differently.
Why it works: References their LinkedIn activity and a competitor, and shows you understand their role, responsibilities, and challenges. So when you can establish an inroad with a prospect through another happy customer, you want to get the first email contact right. I know youd love to improve on that, so Im sharing this workbook, [SOLUTION TO CHALLENGE WORKBOOK]. (Your company name) offers tools for (specific business area prospect showed interest in) including: Id be happy to give you a brief, more in-depth walk through the (product or specific feature) so we can figure out if theres a good fit here. Was (your product name) a good fit? I suspect you're looking into [SOLUTION] to help like they were. Anything a prospect has seen a thousand times will trigger a mental spam filter thatll have your email dead in the water. Benefit to them - why it matters. Theyre just a few-minute read and youll gain immediate useable insight! I understand there are a lot of options in (your industry) space, and you found that we werent the right fit for you. We spoke back on [LAST DATE]. You cant win em all so if a deal goes cold, you can drop the prospect into a re-engagement sequence to be activated further down the line.
Why it works: Personalized in a humorous, creative, and original way, this shows the salesperson has done their research and is reaching out to the prospect as an individual. It could be a company announcement, social media post, business news or personal meet-up at an industry get-together. Why it works: The right blend and roast of research, humor, and personalization. The optimal level for response rates is 5th grade, with 31% more replies., If sticking to one sales prospecting question is tough, you can get around it by using unsure phrasing instead, like curious if that resonates., Finally, ditch those tired old insincere phrases like I hope this email finds you well, or ones that scream sales like want to pick your brain.. The power lies entirely in the referees name. I saw that you were checking out (your product, company or solution) and wanted to reach out quickly after checking out (prospect company) site. I know youre busy! I noticed you [PROSPECT RESPONSIBILITIES AND CHALLENGES]. Im trying to figure out who is in charge of (the situation you solve) there at (prospect company name). You write a sales prospecting email by making it personalized and relevant to your prospects pain, challenges, goals, role, and responsibilities. The timing of your email outreach will depend on your industry. Meanwhile, only about 2% of cold calls go anywhere worthwhile. Saw you on LinkedIn awesome [REFERENCE POST WITH LOTS OF ENGAGEMENT]. My name is (your name), and Im with (your company name), where we help organizations with (your value proposition). Your trial just ended. You should end a sales prospecting email with an interest-based, low-pressure call-to-action (CTA), and your name and job title. Can we schedule a 15-minute call to discuss your strategy for (specific issue your solution addresses)? Copyright 2022 Mixmax, Inc. All rights reserved. Many successful prospecting emails come after a trigger event something thats happened that helps you build an immediate connection. Relevant to the prospects role and challenges. (Your name) with (your company name) here. solutions specific to your role delivered straight to your inbox. But first, you want to make sure that any email you send prospects is: Here are seven reasons to send prospecting email and 38 templates to speed you along. It takes an average of 8-12 touches to get a reply, so youre likely to need some follow-up emails to educate and nurture your prospect. I want to introduce myself because (prospect company name) is similar to many of the organizations we work with every day some of which you might know such as (happy customer company names 1 and 2). Why it works: The gift card! With this in mind, we reached out to LinkedIn sales influencers and our own SDRs to find out what makes a great sales prospecting email, and which sales prospecting email templates get results. In fact, within six months of working with (your company name), (happy customer name) saw (positive result). While I have your attention, I wanted to let you know that our customers use us to do things like (benefits of your solution). Let me know when we can talk about this. We at (your company name) work with organizations in your same industry such as (happy customer company names 1, 2 and 3) to improve (specific issue) by (brief description of what your company does). Cold hard truth time: Your prospects dont care about you. I came across this interesting report the other day and thought of you so Im sharing it here. If not, no worries. Great sales prospecting emails look a little something like this: You never get a second chance to make a first impression, so a good sales prospecting email subject line is crucial. I hope you enjoyed (event name)! Short, catchy subject line, relevant to the email. Now, the mission for sales professionals (whether they choose to accept it or not) is to connect with prospects as individuals and survive inbox triage.. With the best will and email templates in the world, your messages just arent getting a response. Im closing files for the month, and when I havent heard back from someone it typically means you arent interested now or are really busy. Hi [PROSPECT FIRST NAME]I saw youre hiring SDRs, so I assume youre looking to get some help hitting your targets.Expanding teams means expanding budgets, though, so you need to hit the right balance.What if I told you we helped [PROSPECTS COMPETITOR or YOUR CUSTOMER] crush quota without increasing payroll. How come? Sure, says sender Daniel Kleinowski, it costs $25 for every prospect who redeems the card, but its won him several on-site visits and demos. Cold emailing never has to feel cold. If this happens, your final email in the sequence aims to establish whether to stop or not. Just wanted to see if we could meet to talk about how youre handling [PROSPECT FUNCTION]. I work with (him/her) for (your company name) which helps (him/her) with (your unique value). Congratulations! I hope to find the right person to talk to about (specific issue your solution addresses). I work for (your company name).
Im assuming youre the best person for this and if Im wrong, who would you recommend I speak with? Would love to share more on how to get more out of (your product). Language, tone, and grammar (make it weird to get their attention), Humor, and self-deprecation (if youre using Mixmax, the, Voicemail and video (use the Mixmax Vidyard integration). Even if you decide that you dont want to talk more after our first call, youll gain some insight for (specific issue) that youll be able to use immediately. ), and I think it would be helpful to you. As the (your title) at (your company name), Ive been able to help businesses like (happy customer company names 1 and 2) get (benefit of your solution) by (area where you excel). Why it works: Timely, and shows youve done your research and are monitoring industry news and hirings of people who could use your solution. No rush on my end. You can also make calls, search/connect/message on LinkedIn, manage tasks and a ton more. Follow this with a series of emails, LinkedIn engagement, and calls to educate the prospect about your solution and breathe life back into the deal. Thanks to Patrick William Joyce for this one. Our company specializes in (a relevant issue to prospect), and weve worked with (companies similar to the prospect). Or the prospect did respond, then went cold? If youre up for it, could we jump on a short call? Prospecting emails should be short. Interested in learning what it is? So the first message didnt work? What made you say, Ugh? In working with (prospect job title), I hear one of the biggest issues they struggle with is (key issue). Id be happy to share some best practices related to (a feature of your product) with you and your team. Wed love to give you a try with (your solution)! Can we connect tomorrow afternoon after youve read the piece? Check company and LinkedIn job pages, and set up alerts to keep tabs of prospects when they change roles. I (reference to a connection perhaps stopping at prospect booth, meeting in a roundtable, chatting at cocktail hour) and I think youre going to make a difference in (prospect industry). Or feel free to book some time on my calendar: [CALENDAR LINK]. Sometimes seeing what we do is better than explaining what Mixmax does, so check it out. Which means [COMMON PROCESS TO ACHIEVE GOAL]. As I'm sure you're aware, many of your prospects don't [PROBLEM]. Would love to hear your thoughts on the subject. Congrats! I wasnt able to connect with you. Those are perfect times for follow-up email messages. When would be a good time for a quick call? Dont ask for a meeting; nobody wants to contemplate more of those. If you are still interested, what do recommend as our next step? When youre done reading it, can we set up a brief call tomorrow? When you have something to share / upselling opportunity. Id like to hear what excites and challenges you and the changes you envision. Your (accomplishment), and knowing (prospect current or former colleague), inspired me to reach out. Do you have 15 minutes in the next week when we could talk about (specific issue). I met (him/her) at (event or occasion) and (he/she) thought this could be a great opportunity for both of us. For some, its always a good time to prospect. Bound to stand out in the inbox. Remember to be specific about benefits, too. I can tell from your website that youre trying to (accomplish a specific goal your solution addresses). Do they speak to the prospects pain, deliver value, and read well on any device? Whats a good time today or tomorrow for a brief chat. (Mutual connection) recommended we get in touch. When you claim your free MyResourcefulSelling membership, you'll immediate access to practical advice curated from industry experts, thought leaders and sales professionals, and solutions specific to your role delivered straight to your inbox. P.S. Our tech enables that but gives much more accurate fences, so you could trigger the app loyalty program from the parking lot and deep link each user into the exact door unlock function seamlessly. For the truly gusty, Justin Michael recommends sending short, 3-day email clusters. Beyond that, you need to make it relevant to their role, responsibilities, pain, and goals. Heres another great example from Taylor Griffith, shared by Kyle Coleman, and sent to a prospect who claimed in their work history on LinkedIn to be "The Burrito King.".
I read your blog piece about (specific subject) and really liked your approach, especially when it comes to (specific point). I understand its something youre challenged with at (prospect company name), and I believe we can help. Let me know if we can reconnect sometime to see how [YOUR COMPANY NAME] can help you this year. Thats not easy at scale, so get a little help from sales prospecting tools like Mixmax. With your new role at [PROSPECT COMPANY], how are you ensuring [AREA OF RESPONSIBILITY] has all the right ingredients to hit [GOAL] so you can always [CONTINUE JOKE]? Cold first touches are the hardest of all, so weve front-loaded our list with cold email templates to help you stand out in the inbox. These templates for making an initial connection after digging up information on your prospects will help. That inspired me to take a closer look at your website and gain a better understanding of how you handle (a situation or strategy that your solution addresses). I hope you and your team are taking some time to celebrate your accomplishment. Why it works: Short, humorous, breaks up the text with a GIF and includes a one-click poll. The preview line will also look appealing in the inbox, unlike these uninspiring examples shared by Florin Tatulea. However, Im still convinced that (your solution) is something that will help you overcome (prospect issue or challenge). As [IMPORTANT INDUSTRY DATE] approaches, [PROSPECT ROLE] far and wide are preparing for [COMMON TASK]. When should you send sales prospecting emails? I was reading through your [PROSPECT PUBLICATION OR POST], - upon further research, I found that [HUMOROUS BUT WORRYING OBSERVATION RELATED TO PUBLICATION OR POST]. I know the life of a (prospect title) can be hectic, but would you be available for a quick call later this week to see if this could be valuable for you?
Against learning how we could help, [PROSPECTS COMPANY]? Id be happy to share a few ideas on how (prospect company name) could accomplish the same. Why it works: Super short, to the point, relevant, and includes social proof and specific, realistic figures and outcomes. ), 10 of the best female motivational speakers, 12 tactics to host a cool virtual networking event, Closing the sale: 25 revealing statistics you need to know, 5 things customers want from their salesperson, 11 motivational videos for sales professionals: Get ready to be pumped. I see (number) of people at (prospect company) are using a demo version of (your product). I understand you are (prospect title) at (prospect company name) and you use (competitor company name). As we continue to [PROCESS] and bring everyone onto the same page, Im curious if you ever struggle to [ACHIEVE SPECIFIC GOAL]. Usually when that happens, (your business value) becomes a priority. If the question is answered with a new [COMMON, BUT INEFFECTIVE SOLUTION] - there might be a better way. (Embedded link to content). This is the same: You dont need to write the best sentence ever written; it just needs to outrun all the other lame previews in their inbox. If youd rather I follow up at a later time when you can give (prospect issue) more attention, Ill be happy to do that, too. I write to you on a referral from (mutual connection). It reminds me of the process we go through [TASK YOU PERFORM] for our customers by starting with [PROCESS] and [METHOD].Given your main focus is [PROSPECT RESPONSIBILITY] I am reaching out because we provide [SERVICE] that is helpful with [CHALLENGE]. You can read more about it here (embed your case study url). I have some ideas you can put in place fairly easily that would have a positive impact on (the challenge). Can we set aside 15 minutes in the next three days? Why it works: References pain, includes social proof, and makes it easy to respond with the poll. We at (your company name) work with organizations within your industry such as (happy customer company names 1 and 2) to improve (what your company does best). In the meantime, youll find these about (specific issue) helpful. As well as customizable email templates that autofill with prospect data from your CRM, each stage of our sales prospecting sequences can be tailored to each prospect based on personalization triggers, like those suggested by Jason Bay below. [HUMOROUS SIGN OFF THAT REFERENCES PUBLICATION OR POST]. Ideally, not more than 3 lines / 25-50 words. Put your value proposition over your competitors out there right away. Weve helped them accomplish (a benefit of your solution) while providing them the tools to (another benefit). Give me a ping back. Feel free to reach out if you have any questions.
Why it works: Well, its longer than three lines, and not personalized, but Sarah demonstrates an understanding of her prospects pain, so its relevant, references a universal problem, is grounded in fact, and supported by evidence. [YOUR COMPANY] can help you and your team focus on the [OVERALL GOAL] by giving you [SOLUTION] so you can achieve [SPECIFIC GOAL]. Too many emails start with My name is., Im reaching out because, I was hoping, etc., etc. This equates to 25-50 words, so get to the point. Get prospects attention by promising value from the word go. Because of your role at (prospect company name), I thought we might be a good fit for your organization. Combine deep industry insights with references customized for the individual by researching what Jason Bay calls personalization triggers.. Data from Lavender shows the average read time of a first cold email is 11 seconds so your email has to be short enough to be understood in that time. Feel free to book some time on my calendar. I see you requested a demo of (your product). Uncomfortable with this dynamic, a lot of sales reps overcomplicate matters and try to establish credibility by waffling on about their products bells and whistles. Check out this testimonial from [SPEAKERS NAME]: Would love to see if we could add similar value for your team. We at (your company name) help others in the (prospect industry) such as (happy customer company name 1 and 2) achieve (your value proposition with a measured result). I see you recently (prospect company action or milestone). Following a prospect company announcement. The original email comes on day 1, and days 2 and are simply a reply to that to bump it back up to the top of their inbox with the body text Thoughts?. Join the ResourcefulSelling community where, we provide insights, dish out strategies and, When you claim your free MyResourcefulSelling membership, you'll immediate access to, practical advice curated from industry experts, thought leaders and sales professionals, and. If this sounds aligned with your current priorities, can we talk briefly? The difference between (competitor company product) and ours is substantial, and Id love to show the benefits of ours. I like to use these situations as learning opportunities. I know things got pretty busy for you and we werent able to continue the conversation, but I hope you're having a great [MONTH/QUARTER/YEAR]. Can we set up a brief chat tomorrow to see how I can do the same for you? With this news, I bet youre working on improving (your business value).
Check out this content Ive put together that directly addresses (specific issue). Which [DESIRED STATE 1] and [DESIRED STATE 2]. I saw that you recently posted a question on LinkedIn about how to handle (key business issue) for your company. 18 Attention-grabbing sales prospecting emails, 18 sales prospecting email templates that get responses. How do we know it works? We helped them (achieve a goal) resulting in (meaningful, scalable result). (embed link to your meeting calendar). Sometimes salespeople can try a comparison approach to prospecting. I found an article on (related topic) that may be useful as your (company or department) moves forward. Why it works: Helpful, includes social proof. Hit me back if youd like to learn more. We help businesses in (prospect industry) with three main goals: When are you free in the next few days for a short call to discuss strategy for (prospect company name) and how we can help?
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