So you find the stuff and you move around and you find different options for you and your customers, and thats it. But when we get And really kind of, this was an answer to our issues as well, when we want graphics done, and thats for embroidery as well, digitizing, when we want graphics done, we go to ColDesi Graphics, coldesi-graphics.com, because thats a team of professionals who do nothing but graphics. Itd be very inconvenient and hard and expensive for when you probably should have maybe a little electric car or something, I dont know. So you have to cut-.
I think thats a nice simple way to do some math, especially when youre a startup a t-shirt printer and some t-shirts and a smile.
It checks all the above and continues to be reliable. If you care to Google your life away, its a RIP software. Marc Vila: We should work on one. So the first thing, the first step and starting a light toner printing business is just having some sort of a basic plan. And thats the kind of adjustments that youre going to make in each of the categories that Marc Vila just went through. Use a graphics agency Only pay for what you need. What do you plan on charging them?
Not a craft press from Amazon, right? North Tampa would be a local market, Lakeland.
And more than just the hardware, more than just the software. Marc Vila: Yeah, the printers printing exactly what its being told to print.
There are reasons. If you get a cheap press or try to use one that isnt good for the process, you are going to be frustrated.
Mark Stephenson: Yeah. Youre not standing in front of an oven and heat presses that swing away or pull out, things like that, get you away from the heat while youre working. And then the next one is just a size of a 16 by 20 heat press. They had paper wrapped up around that was something else that they put in there that didnt belong in there. But its using white color toner to print on things.
The more typical one and usually the less expensive is called the clamshell. Marc Vila: So this is common stuff. And yeah, we have recommendations, of course.
And you mentioned earlier Digital HeatFX. Youre going to have designs you sell, and youre going to do some custom designs.
Yes, and the vehicle example, theres no such vehicle that can tow anything, is the best in gas looks awesome, is good for fitting in small spaces, and can carry lots of people and things, right? I have an Oki C811 (white toner printer).
There are some other decent papers out there. So, who do you want to sell to? Marc Vila: Yeah if you use cheap shirts, your end result is going to look and act cheap. Your washability of shirts is more than just paper but also the shirt, the software, and the process. I just mentioned a bunch of different things it can do.
The printers working perfectly fine. And if you send them a file to test because you have questions, theyre going to print it out using Print Optimizer and using EZ Peel paper. How are you going to make it better in the future? The system that weve talked about so far does not have designs built into the printer.
We want to help you with that.
And thats what you-. You dont know anything about them.
Bad art is going to affect your business. So you need, to kind of wrap this up, you need a plan, a basic plan. Youll get more referrals and more repeat business with a really good quality shirt and theres enough profit in there for you to afford to do that, in almost every circumstance.
That its not just about, well, let me find paper out there and let me find a printer out there and let me find software out there. Mark Stephenson: I think what Id like to do is just kind of talk about why there are different models and that there are differences.
Mark Stephenson: Thats the optimal size. And you could probably put that grade on there and it will drive, but youre probably going to lose on features that you bought that luxury vehicle, like how quiet it drives or how it handles, how comfortable things, like that. So this right here is a list of things that the software can do and why you want it.
And this is just in general for the business, okay. 
Theres always speeds and takes in this stuff. Its going to hold up better.
So this is common stuff.
), The goal is to get up to 300 shirts a month, Sell to referrals through that group for other shirts (events, businesses, etc).
But these are a lot of the core things that we hear about out that frustrate people, which is why we put this episode together, is just, I mean, lack of a plan, lack of graphics, lack of Just not understanding why none of the customers are happy with the shirt when you bought the cheapest shirt you could buy. Mark Stephenson: But if you decide to buy a Digital HeatFX System or another white toner printer and you have your own heat press that youve been using for years, its been fine on your vinyl or whatever process that youre using and you decide to risk it, dont get mad at us. Your customer will tell you. And this is like your printer management software.
Is-.
Theres like 10,000 shirts out there.
And youve probably picked up some label or product that youve had that has white ink on it and it very well, may be white toner on there. Yeah, you need a good party attitude too.
And they do great at what they do. Its a niche market of people.
And how much money will you make each time you charge them, right? Then you sell those shirts, and then in the end, you tell your customers how to take care of them. But what I like about the basic plan is it reminds people that when you buy one of these youre staring a business, youre not running a printer, right?
But these are a lot of the core things that we hear about out that frustrate people, which is why we put this episode together, is just, I mean, lack of a plan, lack of graphics, lack of Just not understanding why none of the customers are happy with the shirt when you bought the cheapest shirt you could buy. You do some math and you say, I have to sell 50 shirts a month to pay for some basic stuff, right? Copyright 2012 Colman & Company, Inc. ALL RIGHTS RESERVED. because one could say you could put the grade of tires that go on a Corvette on a luxury vehicle. Education is the key to picking the right white toner printer system for your business. If you havent gotten the point yet. Thats your plan. Its not designed for that. So even temperatures is a key. White toner printing, and well talk about what that is in a moment. Im not sure whats that like. Where when you have a swing away or one with a drawer, the heat is now away from you. Mark Stephenson: Yeah. Software is extremely important.
Education is the key to picking the right white toner printer system for your business. I have a Pro8432WT and like the results.
Mark Stephenson: No, they are. It doesnt mean its not just like, well, go buy heat press. Youre going to need Youre probably going to want to invest in something to test your heat press every once in a while. If you think you can corner everyone in that area or a good number of people in that area, or especially if you decide to make the area that you live in the topic or the focus of what you sell.
I think everybody should do that. Curated is really a great word because weve gone out into the world and done and found all these things so you dont have to go through the trial and error that we did.
Marc Vila: Yeah, very small percentage that are less than that for very specific reasons usually.
And your niche might just be, Im the only person offering this to this group of people that live in this area. Mark Stephenson: Who do you plan to sell to? Marc Vila: So what are your options for your printer, right?
And a good t-shirt is going to look better. Mark Stephenson: So everyone is on the same page. No. Marc Vila: Yeah, you better have answers. Some we offer has kind of a prints on eight and a half by 11 inch paper, like your home printer. Like, why doesnt it work right? That dont feel good. So youre working, your hands are exposed to the heat of that. All right, so thats kind of your local niche market. In a clamshell youre working under the heat physically. So who do you plan to sell to, right? Yeah. So you can put in dots and stripes and remove out certain colors and things like that, which reduces costs and the feel. We may have to run through them a little faster. I mean, were always doing our own tests of new paper and different formulations and batch testing and things like that. If youre going to be in the t-shirt business, you need blank shirts and you do not want to go down to your local shirt store like Walmart or Target or anything like that, and source your shirts that way, right? And the software that were specifically talking about is called Print Optimizer. If you put something good into your printer, you will get something good out.
You need the right printer that fulfills the need of that plan, the needs of that plan, like the Corvette versus the F2500 or whatever it is. Its going to last longer.
Because youre forced to do that. Anyone own a Digital HeatFX printer (white toner printer) for shirts?
So whats being created is specifically created for this kind of curated system put together. These are all links in the chain, and every link has to be strong. And thats how you pick your shirts. Marc Vila: So now that weve said all that, theres various models of printers and I think really honestly if we talk about them all its boring and its a sales pitch. Marc Vila: Yes, all of those things.
So the thing with even temperature and even pressure is its more expensive to make that. This is the money Im willing to risk. And I like that because once youre done with that, then you move on to the logical next step. And again, its not even just the paper, kind of another little asterisk here. Weve done ROI and how to make money, things like that. So if you have something with a dark background, right? Overall, though, a lot of this spills into what you need to start a t-shirt business in general too.
Marc Vila: When you print on paper at home, you print on white every time.
Because if you bought a Corvette and then turned out you are doing general contracting like flooring and tiles and drywall, it would be silly to have a Corvette with a tow hitch on it and just try to bring around all your supplies on that. Mark Stephenson: By paper, we dont mean actual paper.
Yeah. In one year from now, I mean, right?
They never are. So, my favorite thing that you put in the notes here is picking your nice markets. If youve recently invested in equipment or youve recently started, this is some good stuff that you should listen to and understand, and just wrap your brain around further.
If you want to start an at-home business and you have a family with 5,000 people in it, and you just want to sell to your family, thats your niche markets. Im going to try to not speak in absolutes, but youre-.
Which we didnt mention earlier specifically, but it really might just be this is the money I have.
T.Seal seems to push the print into the shirt much better than other methods. Mark Stephenson: 100%, even on your ancient 1990s home laser printer, black and white. That is the name and the brand of software.
Yeah. So even temperature, even pressure, vitally important, and what you use for your cricket right now may or may not work. Color quality is affected by the paper you use.
And I think it just sums it all up together. Printers and embroidery machines and all these things, theyre dumb. Because I realized that not always that simple. Yeah, absolutely. Thats the thing.
You understand that theres not just a box of success thats going to show up on a pallet, right? Yeah, and we try to talk about it as much as we can too.
The systems at Coldesi are DigitalHeat FX. So whats next? I was just going to say, delivering small packages. I cant work it. Goal: How many shirts would you like to be selling a month in a year?
And then all that stuffs fixable.
So you pay as the customer needs it. We have a Geo Knight swing away heat press actually. If you can buy heat press strips, and the actual heat that comes out of there. So, it costs, I dont think its any secret that it costs more money to make something perfect in shape than it does to make it imperfect, right?
Marc Vila: Better results, right? And I just want to point out one thing about the control color saturation, and other print effects, because another comment that you hear is about the color of the shirt. And I dont think that And that plan, I mean, yeah. Right. So theres no vehicle thats all of that, right? And youre going to be putting things on shirts, peeling things, youre going to be working in this area.
Where when you have a swing away or one with a drawer, the heat is now away from you. Yeah, exactly. And then last is just a little bit of that goal of how youre going to do it. So what are your options for your printer, right? I know they shouldnt. Everyone who bought it was not happy with-. Actually, thats such an intellectual way of describing that. Which is us, which is ColDesi. Its paper shaped and it kind of feels like paper. And for the most part, they have one thing to sell you, thats the one thing they will sell you.
So well talk about what you need to do that in a minute. 100%, even on your ancient 1990s home laser printer, black and white. How do you answer that question? Because you can go on the internet and somebody will say, yeah, you can take one of those printers and print directly from Corel.
Okay. I dont claim to be a graphic artist. And t-shirts come in different colors and all this stuff. The next kind of thing, the next basic thing is, how much can you charge them? And with a pullout drawer or a swing away, basically the top, the hot part lifts straight up and then moves. You can control saturation and all other types of printing effects.
I mean, its just-.
So theres a reason why the most popular t-shirt press that we sell all of them are 16 by 20. I dont know, youve got to lean forward or backwards. And I would say your business is probably going to grow. So what Im thinking about with this is not only should you be asking whats the right printer for you, but you want to look at your Well, we need to look at the entire system, which is kind of what weve built. Theres one step paper and theres hard surface paper. How are you going to fix that issue?
Mark Stephenson: Yes. And youre hoping to sell them for 20, and that theyre going to cost you about 10, between all your costs across the board to make this shirt. Its probably an LED printer, but everyone just says laser printer still. Other people using different brand higher end swing away presses seem to be successful using white toner prints. Marc Vila: Yeah, thats great. So you might have an artist that works through your business because your business can afford it, et cetera. Then we should have started with a boat because you dont need anything, but a six pack and a cooler to pilot a boat. Mark Stephenson: Yeah, because youre I love that.
What you need to start a white toner transfer business, This episode is inspired by an article written on. Youll get more referrals and more repeat business with a really good quality shirt and theres enough profit in there for you to afford to do that, in almost every circumstance.
So your Adobe comes with a, or Corel come with a print driver that can manage printers. Thats what all of these softwares are that control printers. For sure. What is Mark Vila? If you can take the heat and move it away from you on the heat press, its much easier to work there.
They have SWAT teams that will come after you, right? Its all about what you need to start a white toner transfer business. And theres a new shirt and a new shirt that gets discontinued everyday. And I mean, thats just a fact. I mean, weve damaged printers. Marc Vila: They shouldnt, right? That dont feel good. Two things, 10 minutes and I think were good.
Marc Vila: So now youve got a plan and a printer. It does work right. If you want to use If you want to sell shirts that people are impressed by, you should use t-shirts that impress you, then impress them too. None of them are really lasers anymore, unless its a big giant commercial machine.
The difference is surprisingly large between those two, even though theyre easy to say. Marc Vila: That would be silly, right?
Marc Vila: Okay, yeah. I dont know if its Irony. But you go to a place where you can reliably buy shirts and go back and buy them again.
So when you heat press it to a shirt, the colored toner is actually, the colored image is actually on top of the white.
Youre going to need Youre probably going to want to invest in something to test your heat press every once in a while. Mark Stephenson: Because while it is a separate machine, and well talk about it later, it is required. So a pressure gauge while were talking about pressure is really important too. So if youre going to start this, one of the challenges that people run into is we had somebody left a review that said something like this recently.
Because we can guarantee that we educated you. Because while it is a separate machine, and well talk about it later, it is required. And when you talk about, like Marc had mentioned earlier, whats the best printer or even whats the best white toner printer for my business?
Theres always some question there you dont know an answer to, or doesnt make sense. Marc Vila: Yeah, and further from that is the custom making of these things too, right? And there are a lot of great printers out there that do a lot of different things, but none of them do, although the white toner printer is close, none of them do everything the way you will want it to do, in the way you want it to do for the price that you want to do it with. And you may already own that, which is great. They will say, yeah, a heat press the pinnacle to my business. So they have white and black toner, not just a white. So itll be in the show notes. You can preset it all in there. So two things-.
So you dont have to go back to art every time youre switching between a black shirt and a red shirt.
Come join the discussion about graphics, commerce, dyes, prints, collections, guides, displays, styles, scales, equipment, accessories, reviews, classifieds, and more! I have a Chinese ePhotoInc 16 x 24 press which did not do well with the process even though temperatures were accurate. So, it costs, I dont think its any secret that it costs more money to make something perfect in shape than it does to make it imperfect, right? But some of that frustration is alleviated by having a basic plan. I mean, we just wasted like 15, 30 seconds on that.
Theyre always for something else. Marc Vila: And this is Marc Vila.
Marc Vila: So today were going to talk about what do you need to start a white toner printer business.
So you know what you have to do.
There is no answer to what is the best printer? The question really is What is the best printer for your business. How to choose a niche market. Yeah, and the same would be said of if you had a DTG printer, Id have the same conversation with a different recommendation. I dont claim to be a graphic artist. Well go back and forth between the reasons. And inside each one of those printers, there are different bundles that you can get.
So your hands arent exposed and frankly, it lends itself to more even pressure and temperature as well. But if youre looking to start a t-shirt business specifically with white toner, this is for you. It still has a heavier hand but customers are not complaining. 
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